The new organisation, which came into effect on April 15, brought together the European business units of Keystone Europe, Seara and Marfrig under the direction of Moy Park.
According to Nigel Dunlop, who has been appointed Moy Park Europe chief executive, the purpose of this move will be to build on the core strengths and capabilities of each of the businesses currently operating across the UK, Ireland and Continental Europe.
Better use of strengths
Dunlop said: “We believe that by bringing together the business units and functions currently operating across Europe, we can make better use of the respective strengths of each to better meet our customers' expectations for innovative, high-quality and affordable consumer products.
“These changes will enable us to develop and grow as a strong and profitable business across Marfrig’s entire European operations and ensure we can compete effectively for the benefit of the business and its people.”
As part of the reorganisation, Moy Park’s director of technical and food safety Ursula Lavery has joined the Moy Park executive board as technical director Europe with responsibility across the new enlarged business.
Central support
Moy Park’s headquarters at Craigavon in Northern Ireland will become responsible for the new, combined European business, providing central support, including finance, information systems, supply chain, procurement and human resources.
The reorganisation brings with it operational capability for Moy Park in beef as well as poultry production and a range of other food products.