Top snacking trends revealed as UK leads innovation

Health and indulgence are key trends shaping the snack market as the UK leads the way in innovation, according to a food trend expert.

Find out how health and indulgence trends are affecting the use of ingredients, texture and flavour in our exculsive video interview with Lu Ann Williams, director of innovation at Innova Market Insights.

Williams also told FoodManufacture.co.uk that the UK was a world leader in terms of design, communication on packaging and flavours.

‘No place like the UK’

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“I think in terms of inspiration, there’s no place like the UK to scout out and look for what’s happening in trends.”

  • Lu Ann Williams, director of innovation, Innova Market Insights

“I think in terms of inspiration, there’s no place like the UK to scout out and look for what’s happening in trends,” she said.

Williams spoke to FoodManufacture.co.uk on the sidelines of a snacking trends workshop in London hosted by the Almond Board of California earlier this month.

Learn more about the top trends which Williams said created opportunities for manufacturers here.