The firm, which was the Judges’ Star Performer at last year’s free-to-enter Food Manufacture Excellence Awards (see details of how to enter below), was approached by Sainsbury, Boots and WH Smith Travel to develop a range of healthy on-the-go snacks.
Supermarkets were seeking healthy snack alternatives to confectionery to keep next to till points, after a voluntary ban on ‘guilty checkouts’ had dented add-on sales, according to industry commentators.
Graze ceo Anthony Fletcher said: “The launch into retail allows our delicious and healthier snacks to reach new customers and segments. It brings Graze one step closer to achieving our vision of becoming the number one healthier snack brand in the UK.”
Trialled in Boots
How to win an FMEA
- Tell the judges a story
- Be specific
- Show the judges the results
The range was trialled in several Boots stores across the country and accounted for the highest rate of sales across the stores’ total snack categories, Fletcher said.
More than 50% of the purchases were made by customers who hadn’t bought products from the Boots’ snacking category in the past five months, research revealed.
Sainsbury will take on 12 stock keeping units, the retailer’s impulse category planner Amy King said.
“Sainsbury is very pleased to be partnering with Graze on bringing a tasty and more permissible snacking offer to our customers,” King said.
“In Graze, we have found a manufacturer who offers a variety of delicious, convenient snacks to suit everyone’s taste.”
Food Manufacturing Excellence Awards
Meanwhile, you could be the winner of the Judges’ Star Performer award at this year’s Food Manufacturing Excellence Awards.
Why winning matters
- Raising the firm’s profile
- Links brands with excellence
- Impresses customers and suppliers
- Boosts team morale
- Offers a team bonding and networking opportunity at the awards ceremony
There is still time to enter the awards ahead of the July 17 deadline by clicking here.
Past winners of the prestigious Company of the Year Award have included Dawn Meats, Premier Foods, Iglo Food Group and Weetabix.
The winners of the 15 category awards up for grabs will be revealed at a gala dinner at the Lancaster Hotel in West London on November 3. This year’s event will have carnival theme.
If you’re interested in winning a food manufacturing Oscar, then more information on how to enter is here. Alternatively, call Jane Rollinson on 01293 610 439 or email: Jane.Rollinson@wrbm.com