James Watt, who is also the co-founder of Scottish craft brewers BrewDog, told FoodManufacture.co.uk he hoped the primetime series Food Unwrapped would lead to consumers boycotting some of the “offending brands”.
“Our aim with this programme is to educate the public, to make them aware of the lies they're fed by some manufacturers and to encourage change. It'll be ultimately down to the consumer to decide whether they'll continue to buy these brands, or stand up for their right to the truth in marketing and boycott the offending brands,” he said.
Shocking reality
The eight-part Channel 4 show, which airs at 8.30pm tonight (September 10), goes behind the scenes in food factories across the world, meeting technicians, scientists, owners, growers and producers.
Watt claimed the programme would highlight the divide between how products are made, and how they are sold.
“There's a stark difference between what we see from brands on the outside and the shocking reality behind the scenes. [Some of the] Multinational corporations and conglomerates are only interested in their bottom line,” he said.
“Thankfully we have laws that prevent the divide becoming too wide, but loopholes and sneaky tactics mean it still occurs.”