Morgan will take up the role on July 4, 2016 at the start of the company’s new financial year.
Aged 53, Morgan has 15 years executive director experience within retail, consumer and financial services. She has been group marketing director of The Co-operative Group and HBOS Retail. She was also marketing director at Boots UK and Hasbro.
Multi-site, retail, manufacturing
According to the company, she has a broad commercial background in multi-site, retail, manufacturing and service businesses.
Morgan was said to command key strengths in strategy, brand management and customer relationship management. Over the past eight years she has held a portfolio of non-executive directorships and is currently a Board member of Moss Bros, Kind Consumer and The Good Care Group.
Stepping down
Finsbury Food Group has also revealed that non-executive director Edward Beale is stepping down after 13 years. He will relinquish his post after the annual general meeting this November.
He was appointed as a director of Finsbury when Memory Lane Cakes was developed to create Finsbury in August 2002. He also served as interim finance director until August 2003.
Peter Baker, non-executive chairman of Finsbury Food Group, said: “On behalf of the board and the wider group, I welcome Zoe to the business. She brings with her extensive marketing, business and brand development experience, and her appointment comes at an exciting time in Finsbury’s development.
“Zoe’s experience with multi-branded businesses will be invaluable as we continue to grow and diversify, and I very much look forward to working with her.
“I would also like to take the opportunity to thank Edward for his support and contribution to the group throughout this time, helping us to reach our current position in the market.”