Sennen IPA – the first new product to be added to Skinner’s core range in five years – will share shelf space with the brewery’s beers already listed with the supermarket, including its Betty Stogs ale.
Steve Skinner, the brewery’s founder, said: “Sennen is the latest addition to our core range and we’re delighted that Tesco will be stocking it in 66 of its stores. Sennen is our first core ale to be sold in 330ml bottles and Tesco is the first supermarket we've partnered with to sell it.
Refreshing the brand
“Tesco has supported Skinner's from the beginning and it’s great that they agree just how good Sennen is. We can't wait to see it on their shelves so that even more people can try our hoppy masterpiece.”
Sennen was originally launched seven years ago, but the recipe has been recently refreshed and the beer is now dry-hopped. A traditional British technique, dry-hopping was originally used to help preserve ales without refrigeration, which delivers a stronger taste of hops in the finished product.
Tesco’s local buyer for England Sophie Dillon added: “It’s really important to us at Tesco to put great-quality local products on our shelves and we have a great relationship with Steve and his team at Skinner’s, which has developed over many years.
Customer enjoyment
“When Skinner’s came to us with Sennen IPA, we knew it was a product that could do well in our stores and we think our customers will enjoy it.”
Established in 1997, Skinner’s Brewery employs more than 50 people and produces more than 1m bottles of beer a year.
Meanwhile, last month, drinks producer The SBCo Group has completed a seven-figure deal to acquire a manufacturing facility in Cropton, North Yorkshire, in a bid to boost exports to China and Hong Kong.