Prince-Wright joins the group from investment firm Basil Capital where he has spent the past 10 years as partner and director.
He boasts more than 30 years of experience in a number of senior roles with international private and quoted businesses, including time as director at Pepsi-Cola International and chief financial officer positions across Diageo, Burger King EMEA and the Asia Pacific drinks division.
Financial experience
Periklis Venieris, chief executive of Green Beverages Group, said: “Howard’s blend of senior financial experience and background working within consumer facing brands makes him a strong fit for Green Beverages Group to help us drive forward our ambition to become one of the world’s leading soft drinks groups.
“I’m excited to work with someone of Howard’s calibre and established track record of delivering value and growth.”
Howard’s appointment comes as Green Beverage embarks on its global expansion strategy. In recent months, Green Cola has expanded its footprint in the US through a new agreement with Walmart.com and has secured listings in the UK with Sainsbury’s, Amazon, and Holland & Barratt via its UK licensee.
‘Clear growth potential’
Prince-Wright added: “I’m delighted to join Green Beverages Group at such an exciting time for the business. The Group owns an exceptional portfolio of brands, is run by a highly skilled team, and has clear growth potential.
“I look forward to supporting the leadership team to expand the business and realise the Group’s significant global opportunities.”
Meanwhile, frozen finger food manufacturer Innovate Foods has appointed Chris Duke as its new head of operations. He joins the business from Finnebrogue Artisan, where he spent the past four years as operations director.
Toy Dumbreck, Innovate Foods managing director, said: “I am delighted to welcome Chris to the business. His appointment underlines the commitment of Innovate Foods to its future progress and development, namely continuing to build excellent partnerships with our loyal customer base and forging deeper collaborations within the Frostkrone Food Group.”
