When it comes to in-home meat preparation and consumption, consumers are looking for flavour and convenience, which is why the Manchester Rusk Company (MRC) has launched its Flava-it brand of tasty marinades in sachet format.
The four marinade variants are: Chinese Style, Barbecue, Hot and Spicy and Garden Mint.
MRC's marketing manager Julie Nyunt says market research showed that these four flavours are top of the consumers' wish list.
It says coating and marinating meat and poultry with Flava-it marinades will transform cheaper cuts as well as the more expensive meats into a flavoursome gourmet experience.
Each sachet marinates enough meat or poultry for four people. The marinades are also excellent sprinkled into crème fraiche, yoghurt or mayonnaise for a tasty dip, or ideal for the barbecue. They are also perfect for making delicious potato wedges.
"Nearly half of all barbecues -- and there were an estimated 70m in the UK last year -- are unplanned. So Flava-it sachets, with their two-year shelf-life, are a useful addition to the store cupboard," says the company.
Contact: MRC, Tel: 0161 945 3579