Heinz is adding a new 'Snap Pots' format to its Beanz and Pasta ranges to cater for consumers who want a quicker way to prepare a light snack.
Similar to multipacks in other categories, Heinz Snap Pots can be snapped into single 200g portions and heated in the microwave for one minute before being served.
"Snap, heat and eat - that's how easy it is for consumers who want a great tasting, super convenient snack that doesn't leave a trail of washing up that can sometimes come from opening and heating baked beans or pasta," says Nathan Ansell, senior brand manager.