Sweet bakery specialist Dawn Foods has promoted Dave Roberts to national account controller for the UK, from his previous role as national account manager.
The new position means that Roberts will now be reporting to the commercial director for Europe and will be responsible for spearheading Dawn’s growth in finished products, working closely with customers to build relationships for successful long term partnerships. At the same time, Roberts will also be responsible for building a sales team to manage those customers’ relationships.
Dave Roberts says: “I am delighted to be part of Dawn’s global team and excited about the task of establishing Dawn as a key player in the foodservice and retail sectors. Dawn’s expertise within our ingredient and NPD teams and our desire to give our customers the support they need to deliver new and innovative consumer solutions, provides a great platform from which to grow our business. I am looking forward to helping shape Dawn’s future in the UK.”