Pasta on-the-go packs a punch for consumers too busy to stop for lunch

Specialist pasta meals supplier, and Food Manufacture Excellence Award winner, Pasta King is launching Pk2go - a new product line to cater for the...

Specialist pasta meals supplier, and Food Manufacture Excellence Award winner, Pasta King is launching Pk2go - a new product line to cater for the food-on-the-go market.

This innovative pasta meal solution is supplied in individual frozen pots to the retailer and heated on purchase in the microwave. Each pot is ready to eat in under three minutes.

Pasta King supplies 14M meals per annum to caterers operating in the cost and profit sectors. Its new range is expected to take the convenience market by storm. Md Sue Davenport says: "There is big demand for healthy, convenient products that can be bought and eaten on the move, and Pk2go is an ideal fit for that market. Today, people want more choice, particularly at lunchtime, than sandwiches and savouries and more importantly, they want to be able to purchase it quickly with minimum fuss. "

Pk2go is available in six different varieties including traditional Italian sauces Bolognese and Carbonara, as well as Butternut Melt that includes a rich double cheese sauce.

"Our pasta in a pot product is ideal for forecourts, convenience stores and particularly for sandwich and coffee shops that need to offer quick queue times and new varieties to encourage customers to repeat purchase without getting bored," says Davenport.