Peter Rabbit Organics has appointed Ben Ford as its new chief executive officer. Ford will have overall responsibility for the development of the business on a worldwide basis.
Ford joins from Tesco where, for the past two years, he has been working in the international division on the launch of ‘Fresh and Easy Neighbourhood Markets’ in Los Angeles, USA.
Elizabeth Buxton, founder and director of Peter Rabbit Organics, says: ”We are delighted that Ben has joined the team. His experience in international markets and brand guardianship, plus his time spent with leading international companies, will be a huge benefit.”
Ford says: “I am looking forward to helping the Peter Rabbit Organics team build on their UK success in providing a new, trusted organic food brand to families in the UK and abroad.”