Chr Hansen: 'I did it my whey'
Probiotics expert Chr Hansen is targeting the German market with new whey-based one-shot probiotic drinks containing a cocktail of healthy ingredients including probiotic strains BB-12 and LA-5, the enzyme Ha-Lactase and whey protein.
The concept, dubbed 'My Whey', comes in three flavours: neutral, mango/orange and exotic with a tropical pineapple note, with more scheduled to follow. While it has been launched globally, the initial focus would be on the German market, followed by the rest of the EU and South America, said marketing manager for probiotics Ingrid Klinth Holm. "In times of high prices of raw materials within the dairy industry, whey stands out as a very cost-attractive alternative."
The drinks, which are also high in protein, vitamins and minerals, have a "naturally fresh yoghurt note", she said.
