While functional foods are often targeted at older people who may be looking to reduce the risk of chronic disease or prolong their active life, younger shoppers are also starting to buy in to the concept, according to new research from Datamonitor.
"Younger consumers are purchasing functional products with greater regularity, often as a quick-fix solution," said Datamonitor. "Lifestyle changes are leading to younger consumers buying functional foods in order to combat day-to-day health issues such as sleep deprivation, skin blemishes and even nail deficiencies."
The combined US, Western European and Asia-Pacific market for functional food and drink will increase at an estimated compound annual growth rate of 5.7% between 2007 and 2012, according to Datamonitor. The market is currently worth $72bn.