Tickly cough? Suck on an ice bar

Lanes Health has launched its innovative range of Throat Coolers - flavoured ice bars that have been manufactured to help soothe dry, tickly coughs.

The range is sold as ambient freeze drinks, designed to be frozen after purchase. The Throat Coolers make a soothing alternative for both adults and children suffering from dry or tickly throats, which are common at this time of year.

Launched in the autumn, Throat Coolers contain real honey and menthol. Each bar provides 100% of the recommended daily allowance of Vitamin C.

Throat Coolers are suitable for vegetarians and contain no artificial flavours or colours. They will be supported with national print advertising and a press campaign.

The family-owned business, based in Gloucester, is the owner and manufacturer of the established Olbas range.

It has simultaneously launched a range of sugar-free Olbas menthol lozenges, which includes Honey & Lemon with vitamin C, Menthol & Lemon with Eucalyptus, Cherry with Echinacea and Blackcurrant with aniseed and zinc.