Bernard Matthews Farms appoints new UK md

Jeff Halliwell​ has been appointed the new UK md of Bernard Matthews Farms. Halliwell joins the company following a three-year period with the dairy co-operative, First Milk, where he was md of First Milk Cheese Company, the UK’s largest cheese manufacturing business.
In his new role Halliwell will be responsible for the leadership of the UK business. He reports to Noel Bartram, who has temporarily held the post of UK md, alongside his role of group chief executive, for the past 18 months.
“Jeff’s appointment aligns the group structure with managing directors in each country and gives us clarity of leadership here in the UK”, says Bartram. ”He has significant understanding of the food industry, with extensive experience both of brands and private-label, and of agricultural business. He is commercially driven, with a clear understanding of marketing and communications. He is strong at managing change and we are confident he will help take our business forward.”