Three prosecco wines from family-owned producer Ruggeri are now in bottles which combine oak-coloured glass with a tapered profile. Both these elements contrast with the traditional design for prosecco.
Four varieties of Ruggeri's Valdobbiadene prosecco use the bottles, which were created by O-I's European new product development department. In the UK, the world's largest importer of wine, the emphasis remains on glass lightweighting and bulk importation.
According to the Waste & Resources Action Programme (WRAP), its GlassRite project has notched up glass savings in excess of 27,000t a year since it began in 2006.
It has also led to 190M more bottles of wine being bulk imported, helping to utilise over 25,000t of domestic green cullet.