Brakes pops up pasta promise

01-Nov-2010 - Last updated on 15-Mar-2017 at 08:07 GMT

In a bid to offer a ‘pop up’ solution for the foodservice industry, Brakes has launched a range of instant portioned pasta meals for school, college, university and workplace canteens, hospitals and independents.

The foodservice supplier says the concept is a first, as it provides everything a caterer needs to serve the pasta meals from equipment, product and branded packaging, to point of sale, disposables and customer support.

Brakes' goal is for customers to buy into the Pasta Pronto concept and get a measurable return over a short time period so that they can beat the economic downturn.

Head of food marketing for Brakes, Sally Sturley, says: "This will see Brakes compete for a slice of the lucrative pasta market, which has enjoyed rapid growth in recent years.

"The range is nutritionally balanced and meets 2012 Food Standards Agency salt targets, making it an ideal option for the education and healthcare sectors, as well as workplace canteens and all types of event caterers."

Seven types of pre-cooked durum wheat pasta can be instantly refreshed and a choice of 10 sauces kept warm at the point of sale.