Meatballs’ success snowballs

Snowbird Foods has launched a new meatball product into the foodservice and ready meals markets. The firm has created five varieties of flavour-filled 12g meatballs for buffets and ready meals, which it has launched under the name ‘Poppers’.

"The really exciting thing about these products is that they deliver an explosion of the chosen flavour first and then the taste of the meat carrier follows to complement it," says Snowbird sales director, Roy Anderson. Poppers are cooked in the factory before being frozen so they can be defrosted for cold service or microwaved. They will also oven bake and can be held under lights for long periods.

The launch range comprises Beef & Ginger, Turkey & Cranberry, Fruity Lamb and BBQ Pork. The minimum meat content for all varieties is 50%.

Snowbird has put 60% leg and breast meat in the Turkey variant and flavoured it with cranberries, onion, rapeseed oil, wheat flour, salt, spices, herbs, garlic paste, herb extract and spices.

Like all the others in the new range, Turkey & Cranberry Poppers beat all Food Standards Agency salt and fat requirements for 2012.

Further Poppers are planned for launch in the future, including a vegetarian option.

Contact: Snowbird Foods

Tel: 020 8805 9222