Arla Squeeze aims to inspire a new way of eating yogurt: by unscrewing the pouch and squeezing it into your mouth without the need for a spoon. It is designed for consumption out of the home, without any mess.
Belinda Parkinson, future creations project manager at Arla Foods, said: "Arla Squeeze, with its fun, brightly coloured and innovative packaging, will bridge the gap between children's and standard yogurts."