The new product is based on BLIS K12: the world's first probiotic for sore throats and ear infections marketed by Frutarom. Anlit says BLIS K12 supports the body's immune system by providing a "natural and active defence against bacterial imbalance in the mouth, fighting antagonistic bacteria that cause sore throats, ear infections, colds and bad breath".
The firm says its product is supported by extensive research and peer-reviewed papers, reaching back more than 30 years.
"BLIS K12 is an oral probiotic with excellent safety and has been used in studies with children," says Shai Karlinski, vice president of sales and marketing at Anlit. "Consuming one supplement each day can help prevent common ear infections and sore throats in children."
Contact: Anlit