Carton gives pouring an edge
The new design is claimed to deliver improved consumer convenience, with reduced cost and strong environmental performance for long-life beverage producers.
The Aseptic 1000 Edge with the LightCap 30 screwcap adds a sloping top panel to the familiar shape of the Tetra Brik Aseptic carton package. Incorporating the latest closure technology, the new package promises cost benefits, robust stacking capabilities and environmental advantages. It is already available with Forest Stewardship Council certified packaging material, and will be offered with green polyethylene closures during 2012.
Targeted at in-home use, the new package offers large-volume producers competitive costs for long shelf-life beverages such as milks, vitamin-enriched milks, omega-3 milks, flavoured milks, dairy alternatives, juices, nectars, still drinks and wines distributed in ambient conditions and without the need of preservatives.
"The Tetra Brik Aseptic Edge is bringing us immediate advantages in the increasingly competitive long-life beverage market," said Günter Berz-List, chief executive of Schwälbchen Molkerei. "Robust and efficient packaging saves us warehouse space and cuts road journeys. It looks great on the pallet and its sloping top and big screwcap ensures easy pouring."
The Tetra Brik Aseptic 1000 Edge will be available globally from spring 2012, with the portfolio expanding with a range of popular portion package sizes later next year. The 500ml version will be available from 2013.
Contact: Tetra Pak
