Tesco’s sausage map reveals regional preferences
The supermarket has produced a sausage sales map that it says provides a unique insight into the nation’s banger-eating habits.
“Generally, sausage-eating frequency rises the further north one travels, with the highest demand coming from people living in northern Scotland and Northern Ireland,” Tesco said.
“However, the single place that has the hugest appetite for bangers is Bristol, with shoppers buying an average of six packs each a week.”
Glasgow comes second (5.5 packs), followed by Manchester (5.2 packs), Belfast (5.1 packs) and Liverpool (5 packs).
The study also sheds light on regional preferences. The Sussex towns of Eastbourne, Horsham and Shoreham lead the field for sales of Cumberland sausages.
Romford, Rainham, Pitsea and Southend, all in Essex, are the leaders for sales of micro sausages.
£571M market
Kantar Worldpanel says the UK sausage market is worth £571M a year and grew by 1% last year, the equivalent of an extra 3.2M packs.
Each household spends an average of £30.22 a year on sausages.
Tesco sausage buyer Matt Kendle said: “The great British banger is not only one of our oldest and best loved foods but one that has been able to adapt to the demands of the modern age.
“Nowadays there is a sausage for just about everyone – from all kinds of gourmet flavour and meat combinations to those catering for the diet conscious, vegetarians, and even those who like them with chilli.
“What is interesting to see is just how well one of the oldest British food industries has revitalised itself and how many new flavour profiles appear on the market each year which are capturing new customers.”
