Unilever honours Queen’s Jubilee with royal Marmite

Marmite manufacturer Unilever has given the opinion-dividing spread a royal makeover to celebrate the Queen’s Diamond Jubilee.

For a limited period, pots of Marmite have been renamed “Ma’amite” and will come with a new look jar to honour the Queen’s 60th year on the throne.

The brand has changed its famous yellow top to red and will be labelled with a union jack emblem featuring a picture of a crown.

The special spread will be available across UK stores from Monday April 30

British institution

Nicola Waymark, marketing manager at Unilever, said: “We wanted to pay a fitting tribute to the Queen – from one British institution to another. We just hope Ma’am loves it!”

The product was designed by Marmite’s creative partner, design firm Hornall Anderson UK.

Unilever has previously worked with the firm to produce limited edition offerings of the famous Marmite brand, including Guinness, champagne and chocolate flavours.

Related Topics

Ambient

Related news

Unilever changes pension proposals ahead of ballot

The row over changes to workers’ pensions at Marmite maker Unilever has moved closer to resolution after Unite the union revealed that the firm had made changes to its controversial proposals.

Unilever unions to ballot on pensions

Unilever workers in the UK took their dispute over the food giant's decision to close its final salary pension scheme to the company's headquarters in Rotterdam last month.

Unilever and unions to talk over pension row

The row over changes to the pension scheme at Marmite manufacturer Unilever has taken a step closer to reconciliation today (February 3) after the Anglo-Dutch consumer giant agreed to resume talks with the unions.