Soup maker canned from The Apprentice launches baby foods

07-May-2012 - Last updated on 13-May-2012 at 07:59 GMT

Former contestant on The Apprentice, Jane McEvoy has bounced back with the launch of a new soup range

Food manufacturer Jane McEvoy – fired by Lord Alan Sugar from his TV show The Apprentice last month – has bounced back by launching a range of organic, allergen-free, fresh baby and toddler soups.

The Irish entrepreneur’s new soup range, Harry’s Little World, will be targeted at the multiple retailers to plug what she described as “a large gap in this growing category”.

McEvoy said: “The baby and toddler food market has exploded over the past few years, yet there is still huge demand for healthy chilled products, alongside popular ambient ranges.

Allergen-free

With widely reported increases in food intolerances and allergies, Harry’s Little World is well-placed to cater for concerned parents, offering allergen-free meal options.”

The product range included four flavours: Tomato & Lentil, Fresh Garden Vegetable (both suitable for babies from six to 12 months old), Fresh Vegetable Soup, and Fresh Chicken and Vegetable (both suitable for babies and toddlers over 12 months old).

The co-founder of fresh food firm McEvoy Family Foods was dismissed from the TV show after achieving poor sales figures during a challenge to run a second-hand shop.

Responding to Lord Sugar’s claim that McEvoy showed no signs of being a great businesswoman, she replied: “I have to be passionate and believe in what I am selling.

“Perhaps that makes me a bad saleswoman as I am just really honest.”