The award from the British Sandwich Association recognises those who set the highest standard in retailing sandwiches, through product range, innovation and marketing and in-shop presentation.
Sandwich sales represent about a third of its business with savoury turnover accounting for another third. It’s best-selling sandwiches are fresh bacon breakfast rolls.
Enthusiastic teams
Greggs chief executive Ken McMeikan said: “The award will mean so much to our bakers who take enormous pride in baking the bread for our sandwiches; our shop teams who lovingly prepare the sandwiches by hand every single day; and the enthusiastic teams who develop our range and make sure we are providing customers with a fabulous choice.
“It’s all the more special to receive this award in the 250th Anniversary Year of the Sandwich.”
Meanwhile, spring rain dampened Greggs’ latest financial results with like-for-like sales down 1.8% in the 19 weeks to May 12 2012.
For our report, click here.