Morrisons’ revamped in-store bakeries are to offer customers a wider product range and a “more artisian experience”, according to the firm.
It plans to reinforce the Baked by Us branding and open the new bakeries by the end of May.
New look
Andy Clegg, the retailer’s bakery buying manager said said: “Our in-store bakery will have a new look, new packaging and industry-leading products that will provide our customers with both a compelling offer and great value for money.
“Thanks to our skilled bakers we are able to offer a more artisian experience in order to give customers more of the things they want – great food that’s affordable for everyone.”