Salinity launchs new clean-label, low sodium salt

Already being tested by one multinational food company, the salt which naturally has 35% less sodium in its make up, tastes exactly like ordinary salt.

Currently the low-sodium salt available is created by diluting sodium grains with potassium grains which Salinity claims delivers a bitter aftertaste and presents some separation issues. Saltwell is naturally formed to contain the potassium within each grain.

Initial usage research undertaken by Ipsos has highlighted a range of benefits including enhanced taste of the food cooked.

Simon Wright, founder of OF+, a specialist in developing sustainable foods, said: "Increasingly retailers and food manufacturers are looking for natural ingredients that will lower salt levels whilst retaining a clean ingredient list. This new salt that is naturally lower in sodium ticks all these boxes whilst tasting exactly as salt should taste."

CONTACT: Salinity