‘Eat better meat’ to protect environment and improve food security: Charity boss

12-Mar-2013 - Last updated on 17-Aug-2020 at 07:56 GMT

Crossley encourages people to eat ‘better meat’

A simple “eat less meat” message won’t wash with consumers or producers, so sustainability campaigners need to convince people to eat “better meat” as well, in order to improve the environment and public health.

Dan Crossley, executive director of the Foods Ethics Council ̶ a charity which campaigns for a fairer and more sustainable food system ̶ said this was a far more sensible and palatable approach than telling people to simply eat less meat.

Food prices

In this exclusive podcast for FoodManufacture.co.uk, Crossley explained how he defined "better meat" and what impact such a policy would have on food prices, waste and consumption of a wider range of cuts of meat.

He also discussed how he hoped this issue would be picked up by government and incorporated into the Department for Environment, Food and Rural Affairs’ Green Food Project.

Listen to the podcast to discover why Crossly believed meat consumption was "a huge, cross-cutting issue" when it comes to sustainability and global food security.

Don’t miss April’s edition of our sister title Food Manufacture for its Big Interview feature with Crossley.