David Beever, the firm’s chairman, said: “Her significant experience in marketing global consumer brands will be a tremendous benefit as Premier Foods looks to accelerate the growth of its Power Brands. We very much look forward to her contribution and welcome her to the Board.”
Leading consumer brands
Powell has more than 20 years’ marketing experience developing leading consumer brands. Recently she worked for brewer SAB Miller as group strategy and innovation director. Powell spent nine years at the brewer in senior management roles.
Commenting on her new role Powell said: “Premier Foods has committed to investing behind its Power Brands, which include some of the best known grocery brands in the UK. I can see real opportunities for growth in the coming years and look forward to working with the board as the strategy develops.”