Cranberry powder to improve urinary tract health

New Pacran Organic is an extension to the company's existing range of Pacran ingredients, which are clinically proven to reduce the recurrence of urinary tract infections (UTIs), according to Naturex. Pacran ingredients are full-spectrum whole cranberry powders, and are not based only on certain active extracts, such as PACs. Independent science demonstrates that full spectrum cranberry is more effective in helping to prevent UTIs.

Dan Souza, senior director of sales and marketing DBS Division, says: "In Europe, organic dietary supplements are only a small part of the overall market. We firmly believe this is because there has been a lack of investment in gold-standard clinical research involving organic ingredients.​

"With strong scientific substantiation behind it, we believe Pacran Organic will enable our customers to tap into this fantastic opportunity."​

Contact: Naturex​