World’s first: Glow in the dark Cornetto

Wall’s Ice Cream is aiming to scoop up colourful extra sales with the launch of the world’s first glow in the dark Cornetto.

The new product – supported by a YouTube video – was created by culinary art company Bompas and Parr.

‘Delicious alien-like fluorescent ice cream’

Wall’s described the product as a “delicious alien-like fluorescent ice cream”.

Previous contributions from Bompass and Parr include: Jelly Ronson – a glow-in-the-dark alcoholic jelly – created for music producer Mark Ronson’s 33rd Birthday Party and the first ever recording of the sound of jelly wobbling.