Consumer Goods Forum appoints new boss

Freedman has almost 30 years’ experience in the consumer industry, gained at management and consultancy firm the McKinsey & Company.

Until 2011 he was a director (senior partner), advising both retail and consumer goods clients around the world on strategy, organisation, operational improvement, change management and capability building.

Variety of roles ​

Since leaving the firm, he has worked in non-executive roles with a variety of consumer-facing organisations, including food redistribution charity FareShare, a retail start-up, a healthcare provider and the United Kingdom's Ombudsman Service.

The CGF co-chairs, Nestlé ceo Paul Bulcke and Royal Ahold ceo Dick Boer said: “We are confident that …​ [we] have the leader we need to propel The Consumer Goods Forum forward as the acknowledged industry platform of choice where retailers and manufacturers, small and big, food and non-food, work together to improve our industry and make it more successful, more sustainable, and more relevant to society.”​