The Allegra Foodservice business delivers high-quality research and information within the restaurant, foodservice and hospitality sectors. Key brands include: Allegra Food Strategy Forum, Allegra Eating Out Panel, Allegra Restaurant Brand Portal and The Allegra Restaurant Leader Summit.
This acquisition will complement WRBM's existing businesses – him!, its research based retail consultancy, M&C Report, The Publican's Morning Advertiser, Restaurant magazine and BigHospitality, according to the publisher.
Allegra's World Coffee Portal
WRBM has also taken a minority strategic stake in Allegra's World Coffee Portal business. which aims to become a global research and information platform for the coffee sector.
Charles Reed, WRBM group md, said: “This acquisition helps reaffirm WRBM's position as the clear market leader for insight, news and research in the retail, foodservice and hospitality markets. Each element is highly complementary to WRBM's existing businesses.”
Jeffrey Young, md of Allegra Strategies, said: “After 15 years of producing good work in this sector, I am delighted WRBM will be taking Allegra Strategies’ Foodservice business forward into a very promising new era. WRBM’s reach within the hospitality sector will enable Allegra Foodservice to provide better services to our existing clients, as well as delivering high quality research and analysis to a whole range of new customers.”