Frozen food must innovate to flourish

26-Feb-2014 - Last updated on 19-Aug-2020 at 08:32 GMT

The British Frozen Food Federation conference took place in Warwickshire on February 20.

British frozen food manufacturers must reveal the benefits of frozen food to the consumer to revitalise the sector and increase confidence.

In this exclusive podcast, Brian Young, director general of the British Frozen Food Federation (BFFF), told FoodManufacture.co.uk that frozen food sales had recovered following the horsemeat scandal last year, but consumer confidence had not.

What they were missing

Young was speaking at the BFFF conference earlier this month (February 20) and said the sector had to work with retailers to innovate and show consumers what they were missing.

“Many consumers have been eating frozen products for a very long time, perfectly happily, so there is much appreciation of the good food that frozen offers, but sometimes it’s not seen,” he said.

Consumers had changed their shopping habits and become savvier, which frozen food manufacturers could play on, said Young. They were also interested in saving money and reducing waste and frozen food offered a good way of doing this, he added.

Read the March issue of Food Manufacture to see more stories from the BFFF conference.