“Don’t Sleep is a sugar- and caffeine-free alternative to products containing caffeine, which can have a negative effect on the heart,” said IBT.
Despite affecting heart health, he said modern-day lifestyle choices led people to caffeine in a bid to combat fatigue and stress. “Over the last few years, scientists and doctors have reported uncontrolled use of caffeinated energy drinks, which lead to increased risks of cardiovascular disease, adiposity and diabetes.”
Don’t Sleep was developed as an alternative, he said.
Although the drink is natural, IBT has advised it is consumed as part of a balanced and active lifestyle and within the manufacturer's recommended dose.