Traders at Vauxhall Street Food Garden told Food Manufacture.co.uk that both the immediacy and intimacy of street food markets offered a unrivalled quality of feedback about new food products. Tom Sutton, of Seven Bridges Deli, and Rakhi Gupta, of Bombay Street Food, agreed the quality of the feedback far exceeded focus group research.
Top quality food from around the world
Against background accompaniment from pop diva Cher, Sutton added that street food markets allowed consumers to sample top quality ethnic foods from around the world at budget prices.
A statement from the organisers claimed: “With more than 30M plus yearly passers by, workers and redisents in Vauxhall, the new Vauxhall Street Food Garden is a much needed and highly anticipated addition to eating and socialising in the local community.”
Meanwhile, last December Mintel told us street food was “putting the excitement back on the menu.”