The company, which supplies more than 3,000 UK fish and chip shops, is renting the warehouse from property company and regeneration specialist Langtree at City Park Trading Estate, Stoke-on-Trent.
The firm aims to use the facility as a hub to serve customers in the West Midlands, Staffordshire and the Black Country.
Three-year lease
The 75 year-old family-owned company, which grew out of a market stall in Kingston-upon-Hull, has signed a three-year lease on the distribution centre.
“The City Park Trading Estate is an ideal location for a cross-docking operation to service fish and chip shops in the West Midlands region,” said Robin Orr, financial director at F Smales & Son.
F Smales imports wild, frozen-at-sea Atlantic cod and haddock and supplies a range of individually quick frozen fish, including hake, lemon sole, plaice and dogfish.