The cheese firm, based at Hawes, north Yorkshire, has launched smaller blended cheese taster packs, in response to consumer demand for convenience.
Wensleydale Creamery md David Hartley said: “Consumers are increasingly demanding convenience and requesting smaller, more accessible pack sizes, driven by the growth in smaller household size and expansion of smaller retailer outlets.
‘£90m blended cheese market’
“This investment will ensure we maintain our growth as a business whilst perfectly placing ourselves within the expanding £90m blended cheese market.”
The blended cheese taster packs are available at major supermarkets including Asda, Tesco and Waitrose.
Wensleydale Creamery's new range included: Yorkshire Wensleydale & Cranberries, Yorkshire Wensleydale with Apricots & Peach and Cheddar with Caramelised Onions.