Non-alcoholic beer not the drink of choice for Brits
The research, which looked at six key consumer markets for beer, showed 60% of Spanish consumers purchased NABs in 2013, while only 14% of Brits did the same.
Consumption of beer in Germany had also taken a hit, with more than half purchasing NABs last year, which was despite predictions Germans would purchase more than 5.9bn litres of beer this year, Mintel said.
Rise in demand
Despite a rise in consumer demand for alcohol-free beer, NAB launches only accounted for 3% of all global beer launches this year, which is 1% lower than last year, Mintel said.
Although NAB launches had dropped off in the past decade, sales were expected to continue to rise, Jonny Forsyth, Mintel's global drinks analyst said.
A rise of high-quality and good-tasting NABs from countries such as Germany would break the stigma that all NABs were poor imitations of alcoholic beer, he added.
“NAB has huge long-term potential, both in Muslim-dominated regions and health-conscious, but beer-loving, western markets,” Forsyth said.
“This is an area of innovation which all major brewers should be focusing on as consumers want reassurance of product quality, [which is] something trusted brands can provide.”
Increased interest
Uptake of low-alcohol beers should also be an area of increased interest for manufacturers, Forsyth said. There were more and more launches of fruit-flavoured beers with an alcohol by volume (ABV) of 23%, he added.
“Despite the latest NABs imitating the focus on fruit-flavoured innovation, the two are completely different products. Lower ABV beers provide a more ‘sessionable’ option for beer drinkers who want to look after their health and stay in control.”
