That’s the view of food waste charity Hubbub’s founder Trewin Restorick in this exclusive podcast recorded at the charity’s Food Hub launch at the House of Commons on February 11.
Restorick told FoodManufacture.co.uk that frozen food brand Birds Eye had outlined collaboration with other business and leadership from Europe as two of the solutions to tackling food waste.
Birds Eye was an exception among food brands for shouting publicly about what needed to be done to beat food waste, he added.
“[Birds Eye realises it] needs leadership from European level to make it easier,” he said. “It needs to collaborate as a business with other key manufacturers.
‘Don’t hear enough’
“We don’t hear enough [what manufacturers are doing to tackle waste] so it’s hard to know if Birds Eye is the exception, but it is the exception in terms of the fact it is talking about it very publicly and calling for other businesses to work with it.”
Listen to this podcast to find out what role Restorick said “wonky vegetables” could play in tackling food waste.
Hubbub aims to help consumers waste less edible food and drink.
It is calling on retailers to redistribute surplus food to those in need and be transparent about the waste they create.
It wants government to introduce mandatory food waste audits for the food industry and help the Waste & Resources Action Programme’s Love Food, Hate Waste campaign keep its momentum.
It is also encouraging consumers to waste less through projects such as its Pumpkin Rescue and Festive Freeze campaigns.