Fertility firm combines tech with supplements
The toolkit is divided into three supplements and a mobile phone app.
There is a supplement each for women – Fruitful for Her – and men – Fruitful for Him. A third supplement – Fruitful Couple – is taken by both the man and woman, according to the firm.
Better environment
Fruitful for Her contains green tea-derived ingredients, while Fruitful for Him contains vitamin E, L-carnitine and selenium. Each supplement claims to create a better environment for sperm and egg.
Udi Alroy, chief executive officer and co-founder of the firm, says: “The Fruitful app combines information on the couple’s lifestyle, factors that impact chances of getting pregnant and other data to generate fertility-potential scores, and recommends the correct dosage to take each formula based on these scores.”
