That was the view of Kolak Snack Foods’ boss Rikin Lakhani when asked what advice he would give to his younger-self should he start his career again.
Lakhani also encouraged people to take on board advice from their peers when trying to get a new food or drink product off the ground.
Bid advice
Watch our video, filmed as part of our Big Interview feature series, to hear Lakhani’s full advice to start-ups.
“If you believe in your idea, never give up, persevere, take on the views of your fellow peers,” he said. “You will have challenges, there will be days when you’re working long and hard – that constant perseverance and dedication will ultimately result in you achieving your end goal.”
Read our full Big Interview feature with Lakhani to find out his bold growth plans for the business.