Health a priority for parents when buying food for their kids

An overwhelming majority of parents insist on healthy products when buying food for their children, an international study has found.

Researchers working for market research institute TNS and colourings provider GNT Group interviewed 2,400 parents with children at home from 10 American, Asian and European countries.

No compromise

They found 75% of parents did not compromise on their children’s meals and bought healthy products, even though this meant investing more time and effort.

Paul Collins, md of GNT UK, said: “The results show parents wish to buy natural food and drinks for their children. At the same time, they would like meal preparation to be easy and quick.

“This opens a chance for food manufacturers, if they succeed in offering products that fulfil both needs.”

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