Scottish soup firm secures £250k Tesco deal
The family-run soup manufacturer will supply five new chilled products into 64 Tesco stores across Scotland.
Tesco Buyer for Scotland Kev Parker said the retailer was proud to champion Scottish food and drink across its stores.
“Customers love our range of soup and we’re sure they’ll enjoy this delicious new range from The Scottish Soup Company,” he said.
Old family recipes
The Scottish Soup Company is run by brothers David and Douglas Sword and uses old family recipes belonging to their mother.
They claim the products offer ‘a taste of home’ by bringing traditional Scottish soups to the consumer in the convenient format of 600ml tubs.
The full range includes: chicken & rice (Cock-a-leekie), Scotch broth and Scottish lentil – as well as healthier-options – developed with Scottish Slimmers – cream of tomato and carrot & coriander.
The two ‘No-Check’ soups developed for Scottish Slimmers offer a comforting, nutritious meal or snack, and are ideal for those pushed for time or out and about at work, the firm claimed.
Low fat meals and snacks
Scottish Slimmers marketing director Alexandra Howie said: “Our partnership with The Scottish Soup Company comes at an exciting time as consumers continue to seek healthy, low-fat meals and snacks.
“We have classified the soups as ‘No-Check’, meaning that Scottish Slimmers members can enjoy guilt-free comfort eating. These soups offer a warming, filling plateful of home-style Scottish soup.”
The listing comes at a time that the fresh soup category continues to increase, in recent years the market has grown 8.6% in value terms and 14.8% in volume terms to an overall UK-wide value of £123.9M in take-home retail sales, according to Kantar Worldpanel.
The Scottish Soup Company launched into Scotmid Co-operative stores in March 2014.
