Branded under Sam's Farm Matured Beef, the range is named after John McCann, who alongside Colm Pyers, owns Co Armagh-based C&J Meats.
The name derived from the nickname 'Wee Sam', which was given to McCann by family members and friends when he was a child. All the cattle that enter the company's deboning facility are carefully hand-selected by McCann, who is a trained retail butcher.
"The Sam's Farm product range includes sirloin, fillet, cube roll and rump, trimmed and packaged with care to impress discerning beef connoisseurs," said Pyers. "The beef is matured for 21 days to give the optimum balance of flavour and tenderness.
"Quality assurance is a key element of our business, ensuring the provenance, quality and safety of all our products. Our dedicated quality team employs a comprehensive Quality Management System, which has been independently audited, to maintain high standards of food safety and quality."
C&J Meats is able to benefit from the abundance of premium-reared and grass-fed cattle that it uses to source its beef from, resulting in tender and succulent products.