The rise of the worried-well, in addition to increasing numbers of coeliac sufferers, were making gluten-free products attractive to a wider range of people than ever before, according to the report from market research company Technavio.
It reinforced previous research that gluten-free consumers wanted clear health benefits, but no compromise in product choice or quality, inulin provider Sensus claimed.
A soluble dietary fibre from the chicory root, inulin can provide a high-quality solution that sets gluten-free products apart on retailers’ shelves, the Dutch company added.