Thermal transfer overprinting solves Irwin's Bakery bottlenecks

The coding information required includes best-before dates, as well as a Julian date code that enables swift identification and complete traceability of a single product batch. With production lines processing up to 60 items a minute, code consistency, legibility and accuracy were essential.

With such a large range of items and often very tight timeframes, a high level of flexibility is required when it comes to coding onto packaged products. The staff switch production several times a day, with baked goods of different shapes and sizes processed on a regular basis each requiring different types of packaging.

“Due to increased productivity, it became apparent to us that the capabilities of our existing coding equipment would eventually struggle to cope with the growing quantities and varieties of packages,”​ explains David Holmes, operational director at Irwin’s Bakery.

“There were a number of factors we had to take into account when deciding to upgrade. Reliability, versatility, value for money and engineering support were all key.”​

The V230i can print variable data, barcodes and images with 300 dots per inch on films and labels.

Contact Domino Printing Sciences​ for more information.