The manufacturer of energy powders, energy bars, hydration tablets and isotonic gels has signed exclusive supplier deals with Aston Villa and Celtic, it revealed on Friday (August 4). It also signed deals with Norwich City, Plymouth Argyle, Lincoln City and Scottish Premiership club Motherwell.
SiS chief executive Stephen Moon said: “We are delighted to have signed these agreements and expanded our reach across the top-flight football clubs in the UK. We are now official nutrition partner to close to 50 professional clubs, and this is testament to the quality of our science and innovation, our product superiority and our best-in-class approach to banned substance testing.
‘Important strategic growth area’
“We see football as an important strategic growth area in coming years and we will continue to build our presence at elite level as part of this initiative.”
The six additional contracts built upon SiS’s existing pool of over 40 football team clients. It supplies to four national squads, and seven Premier League teams.
SiS is also the official sports nutrition supplier to the Team SKY cycling team, which includes three-time Tour de France winner Chris Froome. Brand ambassadors include Britain’s joint most decorated gold medal Olympian Sir Chris Hoy, and heptathlete Katarina Johnson-Thompson.
Wrights Food Group
Also agreeing new supplier deals ahead of the new football season, which began on Friday (August 4), Wrights Food Group extended its remit to about a third of all football clubs in the Football League. The pastry maker will supply clubs with sausage rolls, and its steak and ale, balti, chicken and mushroom, and meat and potato pies.
“This is an incredibly exciting time of the year for football fans because the dawn of the new season brings so much hope and expectation,” said Wrights chairman and ceo Peter Wright.
“We are also looking forward to the new season kicking-off because we are proud to be supplying more grounds than ever before. I am sure the fans will be looking for quality and consistency from their teams on the pitch, and I can understand that because it is exactly what we look for in our business.”
New football season supplier contracts – at a glance
- Science in Sport (SiS) agrees deals with six clubs
- SiS now supplies almost 50 clubs
- Wrights Food Group now supplies about one third of all Football League teams