Young’s Seafood announces US expansion plans
Grimsby-based Young’s will launch seven new products into the US market, across two retailers. It has not revealed what the products are, or the identity of the retailers.
The decision to expand further into the US followed research by Young’s, which found a strong demand for its products among American consumers. The range will focus on heritage, quality and expertise, according to Young’s.
Nick Munday, international sales director at Young’s, said: “As a great British brand there is significant interest in Young’s Seafood and our strong British heritage.
‘A key milestone’
“With much-loved ranges including Gastro and Chip Shop, Young’s has the potential to offer exceptional quality frozen fish and stand out innovation to US consumers. The partnership with The Fishin’ Company marks a key milestone in realising this potential.”
Bill Showalter, Young’s Seafood’s ceo, said the partnership would provide both companies with the opportunity to develop business in the US marketplace.
The Fishin’ Company will provide Young’s access to its distribution network, allowing the manufacturer to supply its products across the US.
Commenting on the partnership, The Fishin’ Company’s ceo Manish Kumar said: “We are beyond excited to announce this partnership with Young’s.
“We are thrilled and ready to provide their products through our distribution network and offer US consumers Young’s famously delicious value-added seafood items with our high-quality frozen fish.”
‘High-quality frozen fish’
Young’s Seafood’s announcement followed a strong presence by the seafood firm at the Seafood Expo North America in March.
Speaking before the expo, Munday said: “Driving our international programme is not only part of our future growth strategy, but is also a great opportunity to inspire more people around the world to love fish now and for generations to come.
“It is our belief that a fish-loving nation is a happier nation and we look forward to introducing Young’s to more markets around the world.”
Meanwhile, last month, Young’s appointed Tim Busby as its new chief financial officer, effective from January 2 next year.
